Fall is a great time for photo shoots, and you can target families interested in new photos. If you need help building your clientele, check out these tips for marketing fall photography shoots to families. Don’t miss these awesome suggestions.
Take Advantage of “Back-to-School”
Fall is synonymous with the back-to-school season. As families prepare for the upcoming year, many parents enjoy “the first day of school photos.” Of course, professional photographers don’t arrive at homes for a “first-day photo shoot,” but you can use this idea.
You can offer “beginning of the school year” mini photo shoot sessions. This way, you can photograph kids or entire families, and they can enjoy the awesome photos. Furthermore, consider offering discounts for “end of the school year” photos. Then, families can see how much their kids grow throughout the school year!
Advertise Indoor Photo Shoots
Although fall is an aesthetically pleasing season, the weather is unpredictable, and a chilly breeze can stray people away from outdoor shoots. Fortunately, you can celebrate the season and persuade families to try indoor sessions.
Families can receive awesome photos in the comfort of your photo studio or other indoor locations. To make this offer more appealing, consider bringing “outdoor settings” to your studio. For instance, a pumpkin patch and autumn leaves are indoor fall photo shoot ideas to try this season. Essentially, families don’t have to go outside for outdoor photo themes.
Create a Fall Special or Discount
Another tip for marketing fall photography shoots to families is to create a seasonal special or discount. In the realm of marketing a service to anyone, you can never go wrong with discounts. Here are some examples of specials to offer:
- Discounted back-to-school photo shoots
- Fifty percent off autumn portraits
- A free mini session with the purchase of a fall family photoshoot
Work Around Family Schedules
Families have tight schedules that are challenging to work around. However, it’s possible to accommodate families and gain new clientele. Find ways to fit a photography shoot into their life. Whether you emphasize mini shoots or offer to set up a photo shoot in their home, convenience is something to highlight!