If your business is on the decline, it may be time to make a few changes around the bar. The problem could be your menu, staff, or a poor interior. Start offering signature dishes and read through online reviews to see what you need to improve. This guide dives into the top tips for improving sales in your bar to get business booming once again!
Have the Right Atmosphere
Analyze the interior and discover ways of creating a unique and memorable bar. Don’t be run of the mill; stand out by appealing to your target market. Think of your ideal customer and theme your bar around it. You could also have promotional nights to attract new customers, such as:
- Ladies’ night
- Trivia night
- Karaoke night
Appeal to a specific demographic for promotional nights and switch it up each week so no one feels left out. This also gives potential customers a chance to try out your bar.
Evaluate Your Staff
The best bars have bartenders and staff members who love working with the public. When you start hiring, choose carefully; you want a crew that’s skilled and friendly! If you have employees that mistreat customers, then talk to them. But if they refuse to have a change of attitude, it’s time to let them go. Your staff reflects on your bar’s quality.
Reevaluate Menu Options
Find out what regulars are saying about you online or talk to them in the restaurant. It’s not uncommon for customers to ask their server for food and drink recommendations. Switch things up and ask customers about their favorite and least favorite menu items. Cut out items most don’t order and replace them with something more desirable.
Another option is to offer samples or tastings to guests. You may have customers who are curious about various liquors, so give them a sample. People appreciate this because it allows them to find the drink they love without wasting alcohol. And wasted alcohol comes at a cost to both you and the customer.
Make Great Additions
An easily overlooked tip for improving sales in your bar is to make menu changes that appeal to all guests. Attract a broader range of customers by adding mocktails to the menus. Some people don’t like drinking, and other times someone’s the designated driver. For the ideal experience, everyone should feel included at your bar!