It’s been coming for years and it’s finally here.  Actually, it landed in two cities late last Summer, early last Fall.  The “Mercedes-Benz Collection“.  What is it you ask?  It’s a monthly subscription service that allows you to drive an entire range of Mercedes-Benz vehicles.

No, this isn’t a special lease, with Mercedes-Benz Collection, you’re no longer limited to driving one vehicle. From thrilling performance to supreme capability to refined comfort, you have access to the Mercedes-Benz lineup for one flat, monthly fee. I don’t know that you can set this up on desktops, however, you can apply/subscribe with the Mercedes-Benz Collection app.  With the app, you can apply for your membership, pay the one-time activation fee, pay your first monthly payment, and request your flip(s). When you’re ready for a change, a Mercedes-Benz concierge delivers your next vehicle directly to your doorstep.  How cool is that?  No long-term commitment, one-time activation fee, a month-to-month membership, and cancel or pause any time.

I’m buying a Rivian, and I’ll have it next year when they begin deliveries, however, I stand firmly behind Mercedes-Benz vehicles and they will always be my “daily drivers”.  At the time of writing the “Mercedes-Benz Collection” is only available in Nashville and Philadelphia and plans are to roll out to other cities.

Example pricing in Philadelphia offers one of two tiers.  “Reserve” or “Premier”.  With Reserve, the cost is $1595/Month Plus Tax and the choices are the E 300 Sedan, the E 400 Wagon, AMG C 43 Sedan, GLC 350 SUV, AMG GLC 43 SUV, E 400 Coupe, E 400 Cabriolet, or AMG C43 Coupe.  With Premier the cost is $2995/Month Plus Tax and your choices are the AMG E 63 S Sedan, AMG C 63 S Sedan, S 560 Sedan, AMG GLE 63 S Coupe, G 550 SUV, GLS 550 SUV, AMG GLE 63 S SUV, AMG C 63 S Coupe, or SL 550 Roadster.  How’s that for choices?!  Mercedes-Benz even promises the vehicles offered are within the three most recent model years.

Additionally, each plan includes a substantial liability insurance policy, service, maintenance, roadside assistance, and a personal concierge who will flip you from one vehicle to another.  The only “hidden details” or “red tape” is the one time $495 activation fee.  Approved drivers are covered by the Mercedes-Benz Collection insurance policy. Policy highlights are $1,000,000 liability coverage (combined single limit), $2,000 medical payments to offset any out-of-pocket or deductible costs, and $1,000 member deductible.

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I really like the idea of the Mercedes-Benz Collection and, once it’s available in the Las Vegas area, look forward to my next Mercedes being purchased/subscribed this way.  Simple, straight-forward, and not as complicated as a lease (not to mention avoiding mileage, etc.).  Furthermore, let’s just say I need an SUV in December, but a convertible in July?  The collection makes it possible to be flip and switch easily.  No need to buy another car or get out of a lease.

We subscribe to movies, television, mobile phones, and just about everything else, this is a logical evolution.  Many are familiar with SAAS, or, Software As A Service, I would call this MAAS, Motoring As A Service.  Mercedes-Benz might be one of the world’s first Motoring Managed Services Providers.

No dealerships, no cumbersome buying experience, no repairs, it’s ingenious.