The final design of your product’s label is a major detail you need to consider when trying to market the item to consumers. The packaging of a product is the first thing consumers will see from your product, which means it needs to grab their attention. The best product label designs do not only follow specific labeling systems, but they also get creative. Learn about the characteristics of a great product label by reading below.
The Presence of Clear Images
Any important attributes that help convey your product to the consumer should be present on your product label. Use images that help represent your product. For instance, if you’re producing apple juice, you should include imagery of apples on the label somehow. The worst thing you can do is misrepresent your product by not using clear images. Look at your product label as an opportunity to attract your target audience to your product. Pictures are a faster and more effective way to convey your product to consumers than high amounts of text.
Use of Bold, Striking Color
One of the quickest ways to get the consumer’s attention is to use bright, bold colors. You can also use this strategy to help your product stand out from others. It’s important to note that just because a color is bright, that doesn’t mean it’s always the best choice, especially when it comes to text. Any colors you choose for your text need to be legible. For instance, neon yellow text is going to be difficult to read. Use colors that will help the image stand out from the background. This will further help draw the consumer’s eye.
Good Choice of Fonts
Images on the label will help convey your product better, but you will also need text that matches the product as well. Don’t be afraid to get creative with your options. The right font design can become a main part of the final image. Also, people often recognize a product by the specific font design on its logo. Another huge importance of typography in packaging labels is legibility. You need to be able to easily communicate every bit of important information to the consumer, or they will not buy your product. Make sure they can easily read the text up close, as well as from a distance.
Display the Product’s Benefits
One of the most important characteristics of a great product label is the display of the product’s benefits. If you want people to buy your product, you must offer them something. They need to know why they should purchase your product and not your competitor’s. Don’t be afraid to flaunt this information in the label design. Make sure to communicate this information through high-quality images or graphics. Any text should be short and to the point, so customers can’t miss it.
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